BudgetOptimizerWrapper

class pymc_marketing.mmm.mmm.BudgetOptimizerWrapper(model, start_date, end_date, compile_kwargs=None)

Wrapper for the BudgetOptimizer to handle multi-dimensional model.

Methods

BudgetOptimizerWrapper.__init__(model, ...)
BudgetOptimizerWrapper.optimize_budget(budget)	Optimize the budget allocation for the model.
BudgetOptimizerWrapper.sample_response_distribution(...)	Generate synthetic dataset and sample posterior predictive based on allocation.

Attributes

adstock
idata