add_cost_per_target_potentials

pymc_marketing.mmm.lift_test.add_cost_per_target_potentials(calibration_df, *, model=None, cost_value, target_value, target_column='cost_per_target', name_prefix='cpt_calibration', target_per_cost=False, get_indices=<function exact_row_indices>)

Call add_cost_per_target_observations() with a deprecation warning.

Deprecated since version 0.14.0: Use add_cost_per_target_observations() instead.